Thought Store has a new home at www.sarahlay.com where you can continue reading about online communications for local government in my work and studies.
If you've bookmarked or linked to me here please adjust your settings and find me over there now! Sorry for any inconvenience :)
See you all over there - would love to hear your thoughts.
Over and out.
Monday, 27 July 2009
Tuesday, 7 July 2009
Public Sector Forums present PSF Buzz North East
Headed up to Newcastle today for the Public Sector Forums' event on Effective Social Media and Web 2.0 Strategies for Local Authorities - AKA PSFBuzz North East!!!This a chance to meet up with some very inspiring, enthusiastic and dedicated local gov online people - some of whom had been at localgovcamp a few weeks ago but some of whom I had only had online conversations with so far so good to meet in person.
Oh, and the line up was pretty good too! I live blogged my notes for each session as well as I could (shaky wifi due to rampant tweeters) and will go back and try and add a sensible summary to each post. You can also catch up with the metaconference on Twitter at #psfbuzz.
Speakers for today:
- Simon Wakeman, Medway Council - Social Media: A Revolution in Local Government Communications? You can see my notes from the session or Simon has posted the presentation on his blog.
- Mike Saunt - sorry! I didn't write the title down :(
- Jack Pickard - Accessibility and social media
and you can also see what Jack blogged at The Pickards - Carl Haggerty - unblocking access to social media and creating policy / guidance
- Alistair Smith - Managing reputation online
- Stuart Harrison - Planbot / TwitterPlan
- Dave Briggs - Four steps to social media success
A few actions I have set myself after this day:
- Revisit the social media guidelines I drafted and make some changes / additions then chase to get them in place
- Start tracking the conversation happening in the online space about our organisation
- Start tracking the scope and impact of our socmed communications
- A few other things too vague to be stuck up here but have made it to the 'think on' post-it in my diary :0)
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Dave Briggs - four steps to social media success
Post-event thoughts (updated 8 June 2009):
Last speaker of the day at PSFBuzz NE was Dave Briggs, who had also done a rather marvellous job of chairing the day.
I've not heard Dave present before and I really enjoyed the anecdotes and informal style which encapsulates the camaraderie of the whole event.
Dave presented his personal story first - from non-web-related role to working at Downing Street in five years and this was a great way of showing not only how fast online is changing in terms of technology and communications but in forming new ways of working and roles as well. This was all expanded on later in the presentation and is great food for thought.
Moving onto Dave looked at common mistakes and misconceptions about social media before imparting his four steps to success:
These are principles I'm carrying with me in working life and trying to get the organisation in the right position. However, as much as I love shouting JFDI (and sticking my LocalGovCamp sticker to random things), I do temper it with a degree of public-sector-risk-averse caution (ie I do some research and work things through and if it still seems like the best idea then I FDI).
And the other thing this presentation made me think again about is policy. I had a go at some draft usuage guidelines a few months ago (mainly copied from Carl Haggerty) but haven't followed up after circulating within my team. So, action for me from this session and Carl's session is to re-visit that document and probably rehash some of it to make it less strategy and less about specific networks and chase it to get it in place.
What I wrote at the time:
- recycling jokes again tch ;)
- digital engager - not a markerter ;)
- Dave's dad is on FB - profile is fairly empty but 63 year old is thinking about it
- data and mash ups - example is a google map of BNP members.
- This stuff changes lives: Dave's tale
- never worked in a web team, never worked in comms.
- interest is personal - tried to implement in each of his jobs; benefits office, scrutiny etc
- not able to do in day job so blogged about it at home
- Now working at Downing Street three days a week
- wouldn't have got that job if he'd used his 'work' experience cv but had a personal cv - social media changed him life
- websites don't change the world people do
- web 1.0 v web 2.0 - tim berners-lee thought of web 2.0 when he originally thought of online - collaboration and sharing
- be open, admit you don't know all the answers
- if you're building your policy, don't use the word Twitter - be broad - don't talk tech talk culture
- you don't have to like everything - find what you like, what fits but try stuff
- things moving scary fast - youtube is about 3 years old - already seen decimation of music industry
- when will socmed be everyday? when the tech becomes boring...
- lots of Clay Shirky love from Dave - and I like it!
- The Long Tail - value in niches
- Where does Here Comes Everybody come from? Finnegan's Wake
- self-organising (ppl changing the world but the tech allowing them to do that)
- There you go - Dave Briggs a fellow of the RSA
- infobesity - too much information, not enough time. It's filter failure - learn to listen properly (tech can help with that right?)
- you have a problem and you share it you can fix it better and quicker - crowdsource everything?
- for councils could be community groups etc open source yourself!
- if you put it out there the geeks will come (and build it for you)
- digital natives will expect things to be done a certain way - will expect IM etc or won't want to work there
- if you can't offer that will you be able to attract the talent in the years to come?
- if you don't do it someone else will...and then you lose the control...
- serendipity - it's how Twitter works! networks grow and opportunity arrives...
- timetric - the youtube of graphs! everyone go look!
- if you build it, they WON'T come - need to market and drive, create reasons to visit.
- if you start using socmed you will need to be an interactive organisation - djinn out of bottle - need to start thinking about change to process, change to roles etc
- non-professional - if it's corporate ppl won't engage. if it is unprofessional they won't engage either - has to be inbetween...the middle way
- try again, fail again, fail better!
- learn from your mistakes - go to #failcamp - talk about things they tried that didn't work out
- JFDI! don't kill off ideas through planning
- everybody in org repsonsible for online stuff - not just web team.
- new roles - community manager, social reporter, online cultivator, digital curator.
- venn diagram - internal / external collaborate / communicate - Carl / Blue Kiwi at Devon
- 4 step - listen, acknowledge, create, share!
- Listen: part of the reason ppl say horrible things about you is because they think you're not listening and they can get away with it!
-Acknowledge: even just realise there is conversation - step in!
- Create: incremental process, try stuff
- Share: open up data - more back to Stuart's presentation.
- start small, test, fail, learn, do better!
- create a community in your organisation or surrounds...use the enthusiastic to help and support you
- make policy - copy Carl's (already done!)
- dont' create strategy! (oops) will go out of date and makes it boring
- so JFDI!!!!
Last speaker of the day at PSFBuzz NE was Dave Briggs, who had also done a rather marvellous job of chairing the day.
I've not heard Dave present before and I really enjoyed the anecdotes and informal style which encapsulates the camaraderie of the whole event.
Dave presented his personal story first - from non-web-related role to working at Downing Street in five years and this was a great way of showing not only how fast online is changing in terms of technology and communications but in forming new ways of working and roles as well. This was all expanded on later in the presentation and is great food for thought.
Moving onto Dave looked at common mistakes and misconceptions about social media before imparting his four steps to success:
- Listen
- Acknowledge
- Create
- Share
These are principles I'm carrying with me in working life and trying to get the organisation in the right position. However, as much as I love shouting JFDI (and sticking my LocalGovCamp sticker to random things), I do temper it with a degree of public-sector-risk-averse caution (ie I do some research and work things through and if it still seems like the best idea then I FDI).
And the other thing this presentation made me think again about is policy. I had a go at some draft usuage guidelines a few months ago (mainly copied from Carl Haggerty) but haven't followed up after circulating within my team. So, action for me from this session and Carl's session is to re-visit that document and probably rehash some of it to make it less strategy and less about specific networks and chase it to get it in place.
What I wrote at the time:
- recycling jokes again tch ;)
- digital engager - not a markerter ;)
- Dave's dad is on FB - profile is fairly empty but 63 year old is thinking about it
- data and mash ups - example is a google map of BNP members.
- This stuff changes lives: Dave's tale
- never worked in a web team, never worked in comms.
- interest is personal - tried to implement in each of his jobs; benefits office, scrutiny etc
- not able to do in day job so blogged about it at home
- Now working at Downing Street three days a week
- wouldn't have got that job if he'd used his 'work' experience cv but had a personal cv - social media changed him life
- websites don't change the world people do
- web 1.0 v web 2.0 - tim berners-lee thought of web 2.0 when he originally thought of online - collaboration and sharing
- be open, admit you don't know all the answers
- if you're building your policy, don't use the word Twitter - be broad - don't talk tech talk culture
- you don't have to like everything - find what you like, what fits but try stuff
- things moving scary fast - youtube is about 3 years old - already seen decimation of music industry
- when will socmed be everyday? when the tech becomes boring...
- lots of Clay Shirky love from Dave - and I like it!
- The Long Tail - value in niches
- Where does Here Comes Everybody come from? Finnegan's Wake
- self-organising (ppl changing the world but the tech allowing them to do that)
- There you go - Dave Briggs a fellow of the RSA
- infobesity - too much information, not enough time. It's filter failure - learn to listen properly (tech can help with that right?)
- you have a problem and you share it you can fix it better and quicker - crowdsource everything?
- for councils could be community groups etc open source yourself!
- if you put it out there the geeks will come (and build it for you)
- digital natives will expect things to be done a certain way - will expect IM etc or won't want to work there
- if you can't offer that will you be able to attract the talent in the years to come?
- if you don't do it someone else will...and then you lose the control...
- serendipity - it's how Twitter works! networks grow and opportunity arrives...
- timetric - the youtube of graphs! everyone go look!
- if you build it, they WON'T come - need to market and drive, create reasons to visit.
- if you start using socmed you will need to be an interactive organisation - djinn out of bottle - need to start thinking about change to process, change to roles etc
- non-professional - if it's corporate ppl won't engage. if it is unprofessional they won't engage either - has to be inbetween...the middle way
- try again, fail again, fail better!
- learn from your mistakes - go to #failcamp - talk about things they tried that didn't work out
- JFDI! don't kill off ideas through planning
- everybody in org repsonsible for online stuff - not just web team.
- new roles - community manager, social reporter, online cultivator, digital curator.
- venn diagram - internal / external collaborate / communicate - Carl / Blue Kiwi at Devon
- 4 step - listen, acknowledge, create, share!
- Listen: part of the reason ppl say horrible things about you is because they think you're not listening and they can get away with it!
-Acknowledge: even just realise there is conversation - step in!
- Create: incremental process, try stuff
- Share: open up data - more back to Stuart's presentation.
- start small, test, fail, learn, do better!
- create a community in your organisation or surrounds...use the enthusiastic to help and support you
- make policy - copy Carl's (already done!)
- dont' create strategy! (oops) will go out of date and makes it boring
- so JFDI!!!!
Stuart Harrison - TwitterPlan
Post-event thoughts (updated 8 June 2009):I enjoyed this presentation even though I didn't understand a lot of it. I am not in any way technical and so things like APIs etc are straight over my head (although props to Stuart as he did explain and I am closer to understanding)!
It was interesting to hear about the development of TwitterPlan and the reason's why Stuart had decided to give it a go in the first place. This sort of creativity spinning off wider networks and council data is a fascinating area where more work is surely possible (and I'm sure Stuart has a few more things up his sleeve).
There were some good points made about an open collaborative, interactive web being the original intention of Sir Tim Berners-Lee despite it now being referred to as web 2.0.
Also useful to know that Stuart has blogged himself about how easy it is to start mashing and sharing data.
Looking forward to seeing what he comes up with next :)
What I wrote at the time:
Yet another #epicvisionary!
- Planning Alerts - volunteers grab info from councils and push out to users by email
- Stuart realised that lots of ppl prefer Twitter and pay more attention.
- Used the Planning Alerts API to make Twitter version (am I getting this? non-techy alert!)
- API delivers 'stuff' in standard format
- Twitter username and postcode, stored in db, runs script everyday to look for applications in there area, then throws a tweet with links if there is a match
- Looking to develop so you can add more than one postcode
- Brave / stupid move - going live at PSFBuzz to sign someone up to Twitterplan - go Stuart! (right address helps ;) )
-@skepticmike goes for it!
- Turning browsealoud off - but is online so faring well so far! Alert set up complete.
- Did have autofollow but not switched on right now
- opening up data - I think Stuart wants to shout Free Our Data really!!!
- What formats are available - RSS: only 101 have RSS news feeds. Mash The State
- They Work for You Local - get info about councillor / committee etc
- Add extra information into the profiles, make it easier to re-use info and helps with search
- Sir Tim Berners-Lee says this is the web done right prob recommend that councils etc publish using link data - good call Stuart / Sir Tim; here we go with semantic web
- Widgets! (not the John Smith kind)
- Allow information from your site to be republished on other sites and be automatically updated. Some instructions on Pezholio's blog about how to get started
- only limit is your imagination - publishing data in RSS etc is as easy as publishing a web page
- I can haz API! lolcatz feature!
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Alistair Smith - Managing online reputation
Post-event notes (Updated 9 July 2009):We've been really interested in the work that Newcastle City Council have been doing for a while. They have a really good and well-followed Twitter and a good common-sense approach to listening and joining the conversation.
So it was great to be able to hear this presentation on why it's important to listen, what the danger is if you don't and how Newcastle got to where they are now.
Alistair made some really good points about online vs offline conversation and comments and shared some examples of what is happening in the online space.
Having been asked to give the rest of our public relations team a canter through social media soon there were lots of great bits in this presentation which have got me thinking about what I want to cover with our guys and how and why.
There is some good new stuff on the cards for Alistair and Newcastle and they're developing an interesting Twitter model. Looking forward to a web-friendly version of the presentation being available :)
Alistair has also blogged about his presentation.
What I wrote at the time:
- citizensheep has good flowchart for managing online reputationter
- Internets are places to talk
- Libraries with all the books on the floor
- they can say what they like online - what would you do if they said it offline down the pub etc?
- how do we control online comments?
- loose tweets sink fleets
- know what everyone is using socmed for. Don't make same mistake as habitat
- control of officers? control of councillors? example of Plymouth cllrs inappropriate tweet
- NCL - one central twitter feed. RSS news, events, jobs and events. Plus extra like the bid for the world cup.
- More ppl look at news on twitter / jobs on website
- Libraries twitter @toolibraries - library news + extras. started them off by providing content, provided training, now up to them to run.
0 @Cityeye events
- @NCL101 - customer service & local info - not final name! Run from contact centre - agents twitter enquiries! US model. (Move on from SMS tying into CRM)
- promote info from specific channels to top channels
- new ways of working - used to view it as faceless organisation - now Al is 'face of newcastle' (and epic visionary!)
- more chatty and personal. respond.
- soft launch / beta test
- new project coming with flickr - cut costs from council rather than buying in from agency. Approach local users of flickr - offer rewards for ppl willing to share pics (access to closed buildings, cover of citizen mag).
- Peter Holt - what does success look like?
- can measure in numbers - followers, click-throughs, unique visitors
- impact you have in real world lasts longer than that in the online world
- people will say bad things about you anyway - whether you are there or not!
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Carl Haggerty - unblocking access to social media in organisations
Post-event thoughts (updated 8 June 2009):
I was really interested to hear Carl's presentation on the social media policy / guidance he has been working on for Devon County Council.
He blogged his draft policy a while ago and this inspired me to start work on our version. This mainly involved a find and replace on the organisation name at first ;)
I got as far as completing a draft version and circulating to the rest of my team for comments but haven't got much further. And I've had a nagging doubt about it...which this presentation coaxed out into the light - my version is too much strategy / too specific on the networks.
The presentation Dave Briggs made later confirmed this for me and I have now given myself the action of going back and doing some more work on our version before putting it out again. I'd like to think at that point I can blog it and get some wider feedback too...and throw something useful into the discussion about Carl's version.
It was really useful to find out more about Carl's role and experience at Devon and I think I'll be coming back to some of this within a few months for some work I would like to carry out.
What I wrote at the time:
- getting ppl engaged with examples, usage policy (shared resources - crowd sourcing policy document :) )
- Plymouth Council put blanket ban on socmed following cllr tweeting something (more from @alncl later). Typical IT risk avoidance rather than managing it
- need a policy whatever the stance - whether banning or not - allow employees know what they are allowed to do
- shame officers aren't allowed access and miss out on resources such as conferences being broadcast on Twitter. I am missing the metaconference thanks to rubbish wifi lol
- need to be committed and passionate in order to go round and find out what their concerns are. Start by listening!
- What value / waste of time / distration / just a social thing
- Focus on socmed not tech. Listen to problems and see if socmed is the solution!
- What is a digital native? We've all been socially networking forever, only online versions are new to humanity
- Good examples of how to build your case: modern pub serv delivery, could support mobile working, not just about main networks (FB etc) is about solving problems (good stuff here for my pres to PR!)
- Banning it within corporate network won't stop it happening (just like the conversation). ppl will use their phones
- Management issue not tech issue - if ppl not doing their job they need managing - tech ban is way to gain control! Hear hear! - Time between first conversation to Carl's draft = 4 months; plus consultation and review = 10 months. Issued drafts on his blog, altered according to external ppl as well as internal
- If you aren't raising awareness - JFDI - keep doing it until ppl get it and come to you for advice. Passion, persistence, perseverence (hey - that's my localgovcamp pledge)
- talk to your CEX and get senior level champion!
- policy dev - challenges, concerns, what's missing?
- Jack Pickard - more advice for employees about what is allowed from the web - can web pics be used (Flickr etc) for PPT?
- What is stopping you from implementing in your org now?
- What impact has the policy had? Early stages but generated huge interest in how organisation embraces socmed. ppl are trying things - listening to online conversation - trying to be more proactive. It's a gradual evolution. Has deliberately stayed away from socmed strategy as not about tech.
- Use FB ad set up to gauge how many ppl you could reach (what I did for our elections stuff!) without actually buying ad space!
- Has led to further discussions in council - what skills are needed, what advice for staff, peer-to-peer support
- If anyone has comments on the policy add them to the PSFBuzz site and let's keep the conversation going!
I was really interested to hear Carl's presentation on the social media policy / guidance he has been working on for Devon County Council.
He blogged his draft policy a while ago and this inspired me to start work on our version. This mainly involved a find and replace on the organisation name at first ;)
I got as far as completing a draft version and circulating to the rest of my team for comments but haven't got much further. And I've had a nagging doubt about it...which this presentation coaxed out into the light - my version is too much strategy / too specific on the networks.
The presentation Dave Briggs made later confirmed this for me and I have now given myself the action of going back and doing some more work on our version before putting it out again. I'd like to think at that point I can blog it and get some wider feedback too...and throw something useful into the discussion about Carl's version.
It was really useful to find out more about Carl's role and experience at Devon and I think I'll be coming back to some of this within a few months for some work I would like to carry out.
What I wrote at the time:
- getting ppl engaged with examples, usage policy (shared resources - crowd sourcing policy document :) )
- Plymouth Council put blanket ban on socmed following cllr tweeting something (more from @alncl later). Typical IT risk avoidance rather than managing it
- need a policy whatever the stance - whether banning or not - allow employees know what they are allowed to do
- shame officers aren't allowed access and miss out on resources such as conferences being broadcast on Twitter. I am missing the metaconference thanks to rubbish wifi lol
- need to be committed and passionate in order to go round and find out what their concerns are. Start by listening!
- What value / waste of time / distration / just a social thing
- Focus on socmed not tech. Listen to problems and see if socmed is the solution!
- What is a digital native? We've all been socially networking forever, only online versions are new to humanity
- Good examples of how to build your case: modern pub serv delivery, could support mobile working, not just about main networks (FB etc) is about solving problems (good stuff here for my pres to PR!)
- Banning it within corporate network won't stop it happening (just like the conversation). ppl will use their phones
- Management issue not tech issue - if ppl not doing their job they need managing - tech ban is way to gain control! Hear hear! - Time between first conversation to Carl's draft = 4 months; plus consultation and review = 10 months. Issued drafts on his blog, altered according to external ppl as well as internal
- If you aren't raising awareness - JFDI - keep doing it until ppl get it and come to you for advice. Passion, persistence, perseverence (hey - that's my localgovcamp pledge)
- talk to your CEX and get senior level champion!
- policy dev - challenges, concerns, what's missing?
- Jack Pickard - more advice for employees about what is allowed from the web - can web pics be used (Flickr etc) for PPT?
- What is stopping you from implementing in your org now?
- What impact has the policy had? Early stages but generated huge interest in how organisation embraces socmed. ppl are trying things - listening to online conversation - trying to be more proactive. It's a gradual evolution. Has deliberately stayed away from socmed strategy as not about tech.
- Use FB ad set up to gauge how many ppl you could reach (what I did for our elections stuff!) without actually buying ad space!
- Has led to further discussions in council - what skills are needed, what advice for staff, peer-to-peer support
- If anyone has comments on the policy add them to the PSFBuzz site and let's keep the conversation going!
Jack Pickard - Accessibility & social media
- He's not wrong - the away kit is horrible and we aren't at St James' Park
- Is socmed accessible? - not really. What are problems? CAPTCHA; speaking about the bizarre and worrying sounding Penis CAPTCHA - leaves word sprinkled through digital text
- UGC - Flickr etc - easy for ppl to submit but no obligation to add alt text etc to make accessibility
- Improvements - FB working to make more accessible to blind, achknowledge they are some way off success.
- Added audio CPATHCHA instead of just the viewable known / unknown words (FB, Twitter and YouTube all work this way)
- Why is the wheelchair the symbol for web accessibility?
- Non-keyboard or mouse users - difficult to tab through social networks, not highlighted etc
- What parts can you make accessible? What are you responsibility?
- There is some responsibility - those already using it are probably able to use it. Those who can't won't. What are the DDA issues around providing FB / socmed benefits if the network isn't fully accessible. If you're providing information on socmed networks but available elsewhere in accessible format then this is a good way to meet needs
- FB provides some information for users - using screenreader etc
- Accessible twitter - externally developed API (in beta?) - highlight it to followers on vanilla Twitter. Provides many good accessibility features...AJAX alerts, highlighting etc
- Bob's House on YouTube example: video shows two deaf ppl in car trying to get to friend's house. Lights in houses coming on - house where no light comes on - Bob's House!
- Where video's don't have sound provide captioning
- Socmed by default aren't very accessibile. Accessibility is not a reason not to use it. Reason to understand and use properly & testing & Disability Equality Duty (note to self - disabled workers' group?)#
- you will fail, you'll make mistakes, experiment and moniter and improve
- you won't reach everyone but the numbers are growing
- JFDI!
- Resources: WebAIM, WebCredible etc
- Is socmed accessible? - not really. What are problems? CAPTCHA; speaking about the bizarre and worrying sounding Penis CAPTCHA - leaves word sprinkled through digital text
- UGC - Flickr etc - easy for ppl to submit but no obligation to add alt text etc to make accessibility
- Improvements - FB working to make more accessible to blind, achknowledge they are some way off success.
- Added audio CPATHCHA instead of just the viewable known / unknown words (FB, Twitter and YouTube all work this way)
- Why is the wheelchair the symbol for web accessibility?
- Non-keyboard or mouse users - difficult to tab through social networks, not highlighted etc
- What parts can you make accessible? What are you responsibility?
- There is some responsibility - those already using it are probably able to use it. Those who can't won't. What are the DDA issues around providing FB / socmed benefits if the network isn't fully accessible. If you're providing information on socmed networks but available elsewhere in accessible format then this is a good way to meet needs
- FB provides some information for users - using screenreader etc
- Accessible twitter - externally developed API (in beta?) - highlight it to followers on vanilla Twitter. Provides many good accessibility features...AJAX alerts, highlighting etc
- Bob's House on YouTube example: video shows two deaf ppl in car trying to get to friend's house. Lights in houses coming on - house where no light comes on - Bob's House!
- Where video's don't have sound provide captioning
- Socmed by default aren't very accessibile. Accessibility is not a reason not to use it. Reason to understand and use properly & testing & Disability Equality Duty (note to self - disabled workers' group?)#
- you will fail, you'll make mistakes, experiment and moniter and improve
- you won't reach everyone but the numbers are growing
- JFDI!
- Resources: WebAIM, WebCredible etc
Mike Saunt
- technical problems aside the first thing Mike Saunt did was plug his brand new Twitter account. Welcome to Twitter!
- still with the techy probs - @davebriggs suggesting presentation expressed in medium of dance.
- Reboot and restart. Here we go...
- Mike - is not a webby
- Is Twitter a fad or a new media
- cool tech - AJAX etc
- Power of the desk (how gov has changed)
- All about data
- cash saving data with example from South Tynside around NI14
- What is web 2.0? Social networks / collaboration. More than this. Transition to full fledged community platform. Networks are social side but also a tech side.
- Twitter - do ppl really follow council Twitters? Councillor activities, what happens about mistakes? who is paying (US model), what happened to RSS?
- Showed real power with big stories - MJ, Iranian elections, Mumbai.
- Local councils - snow, swine flu, internal comms also cool things such as Twitterplan (@pezholio up later about this)
- Acronyms - who knows what AJAX, CSS, RSS, TLA stands for???
- Details of AJAX
- Cool tech shouldn't be the only access - DDA, accessibility regardless of tech.
- e-gov to t-gov moved from data silos and owners and now shared data with custodians
- @skepticmike talking about power of the desk - diff between beaurocrat / civil servant. How the world has changed, how ppl want to access services.
- Everyone still learning - Google get web, some don't.
- Do councils get it? New medium, strategies need to change
- mash ups - PlanningAlerts, FixMyStreet and BBCTravelNews examples of data mashing
- PlanningAlerts - put in postcode to receive RSS of relevant planning apps, links to GoogleMaps
- easy to mash things up to make it easier for ppl to communicate with council or for council to communicate with ppl
- brave move to do some live scripting - esp given tech problems and wifi being shaky around the room (too many tweeps?)
- most of this is over my head as I am comms not tech but it looks really interesting.Could do with longer explanation in Captain DummyTalk though :)
- still with the techy probs - @davebriggs suggesting presentation expressed in medium of dance.
- Reboot and restart. Here we go...
- Mike - is not a webby
- Is Twitter a fad or a new media
- cool tech - AJAX etc
- Power of the desk (how gov has changed)
- All about data
- cash saving data with example from South Tynside around NI14
- What is web 2.0? Social networks / collaboration. More than this. Transition to full fledged community platform. Networks are social side but also a tech side.
- Twitter - do ppl really follow council Twitters? Councillor activities, what happens about mistakes? who is paying (US model), what happened to RSS?
- Showed real power with big stories - MJ, Iranian elections, Mumbai.
- Local councils - snow, swine flu, internal comms also cool things such as Twitterplan (@pezholio up later about this)
- Acronyms - who knows what AJAX, CSS, RSS, TLA stands for???
- Details of AJAX
- Cool tech shouldn't be the only access - DDA, accessibility regardless of tech.
- e-gov to t-gov moved from data silos and owners and now shared data with custodians
- @skepticmike talking about power of the desk - diff between beaurocrat / civil servant. How the world has changed, how ppl want to access services.
- Everyone still learning - Google get web, some don't.
- Do councils get it? New medium, strategies need to change
- mash ups - PlanningAlerts, FixMyStreet and BBCTravelNews examples of data mashing
- PlanningAlerts - put in postcode to receive RSS of relevant planning apps, links to GoogleMaps
- easy to mash things up to make it easier for ppl to communicate with council or for council to communicate with ppl
- brave move to do some live scripting - esp given tech problems and wifi being shaky around the room (too many tweeps?)
- most of this is over my head as I am comms not tech but it looks really interesting.Could do with longer explanation in Captain DummyTalk though :)
PSF Buzz NE Simon Wakeman
Jack Pickard has blogged his notes from this session and Simon has also posted his slides.
Late coming in so apologies for missing the start of the session.
Simon Wakeman (@simonwakeman) speaking about social media at Medway Council:
- Fuse Festival - FB and Twitter
- Facebook allowed to flag up activities, report festival and allow communication with festival goers. See it as a customer service channel not an online billboard. Needs dedicated staff time for new content and interaction.
- Twitter - handed over to other staff within council for first time.
- FB - added value for 'fans' - exclusives and deals for the festival
- FB pages for specific events / whole council
- Medway view is to use FB / social media for things people care about rather than the whole organisation (I like this approach!)
- Medway on Twitter - publish news releases and jobs through RSS; hand publish interesting / useful stuff
- Twitter demonstrated power in Feb. News story about stance against airport expansion - gained 100 followers. View endorsed by RSPB - reached another 720, RT again - another 500. It's about the network and who is following you and the spread out of your message. Not just the ppl directly following you but those following your followers. How to track this??? Good story but could have gone further if it was a bad story.
- Twitter interesting content...monitor and respond (Tweetbeat); be human; respond to rumours / campaign groups
- Facebook - monitoring the 'Medway p**s up' group. When group started growing (thousands) beyond capacity of venue, passed onto relevant departments and Police who stopped event. Bad PR in local press about council. Became mainstream story and bad press on the FB group.
- role of socmed in monitoring issues in managment - engage directly or pass to relevant orgs; correct facts but haven't yet responded directly on FB. Approach through other channels.
- more than comms channel.
- Needs different skills - not just comms / web team but anyone using socmed to engage
- likely to see lines between PR / comms / marketing - see new roles emerging in comms team
- new policies and processes, socmed usage (session later by @carlhaggerty)
- disruption to traditional hierarchies - officers who haven't traditionally been forward facing may now be
- groups form in communities that would be slower or not exist offline. digitally-enabled communities
duty to involve / promote democracy
- more collaborative local gov / more participation
Late coming in so apologies for missing the start of the session.
Simon Wakeman (@simonwakeman) speaking about social media at Medway Council:
- Fuse Festival - FB and Twitter
- Facebook allowed to flag up activities, report festival and allow communication with festival goers. See it as a customer service channel not an online billboard. Needs dedicated staff time for new content and interaction.
- Twitter - handed over to other staff within council for first time.
- FB - added value for 'fans' - exclusives and deals for the festival
- FB pages for specific events / whole council
- Medway view is to use FB / social media for things people care about rather than the whole organisation (I like this approach!)
- Medway on Twitter - publish news releases and jobs through RSS; hand publish interesting / useful stuff
- Twitter demonstrated power in Feb. News story about stance against airport expansion - gained 100 followers. View endorsed by RSPB - reached another 720, RT again - another 500. It's about the network and who is following you and the spread out of your message. Not just the ppl directly following you but those following your followers. How to track this??? Good story but could have gone further if it was a bad story.
- Twitter interesting content...monitor and respond (Tweetbeat); be human; respond to rumours / campaign groups
- Facebook - monitoring the 'Medway p**s up' group. When group started growing (thousands) beyond capacity of venue, passed onto relevant departments and Police who stopped event. Bad PR in local press about council. Became mainstream story and bad press on the FB group.
- role of socmed in monitoring issues in managment - engage directly or pass to relevant orgs; correct facts but haven't yet responded directly on FB. Approach through other channels.
- more than comms channel.
- Needs different skills - not just comms / web team but anyone using socmed to engage
- likely to see lines between PR / comms / marketing - see new roles emerging in comms team
- new policies and processes, socmed usage (session later by @carlhaggerty)
- disruption to traditional hierarchies - officers who haven't traditionally been forward facing may now be
- groups form in communities that would be slower or not exist offline. digitally-enabled communities
duty to involve / promote democracy
- more collaborative local gov / more participation
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